You can't stop negative word of mouth. Every business has it. (You can't make everyone happy.) So don't freak out when you get a negative review or blog post online. Instead, reach out to your enthusiastic fans and ask them to support you. A negative comment doesn't matter when it's surrounded by 100 positive ones. [...]
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Win a copy of the new edition of my book!
Exciting news: The revised edition of my book, Word of Mouth Marketing: How Smart Companies Get People Talking, is now available! New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word of mouth worksheets March is [...]
Big news about my book
Well … word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves. It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with: New case studies New worksheets New chapter about BtoB word of mouth [...]
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