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Tag Archives: Molson

How to have a great conversation in social media

March 19, 2012

Smart thoughts from Molson’s very smart social media chief Ferg Devins on how to think about controversy, debate, and personal opinion when you’re doing social media on behalf of a company. I think what we’ve learned is, that if you put your back against the wall and deal from the heart, and with the facts, [...]

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Lessons from the USS Nimitz #3: The power of complete openness

June 16, 2009

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) Charlene Li asks a fantastic question: Would you invite 16 bloggers to spend 24 hours with your company? The Navy gave us free reign [...]

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Aha! #6: Social media strategy from Adam Moffat of Molson

April 20, 2009

We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]

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Upcoming free calls: Corporate social media case studies from Molson, US Coast Guard, and Allstate

February 13, 2009

Get a recap of presentations from BlogWell Chicago: How Big Companies Use Social Media, in a "Best of BlogWell" series of conference calls: U.S. Coast Guard — Feb 17, 2 PM (EST): "Always Ready… and Online: How the U.S. Coast Guard Puts Social Media to Work." We'll discuss how the Coast Guard: Improves public safety [...]

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Look Who’s Coming to BlogWell

January 14, 2009

BlogWell is coming up fast, and look who is attending.  The following list is just a small portion of the big brands that will be there: Accenture, Allstate, Boeing, Crate & Barrel, Discover, General Growth Properties, General Mills, H&R Block, Home Depot, Kolcraft, Mayo Clinic, Molson, Orange Business Services, Orbitz, PepsiCo, Procter & Gamble, Sears [...]

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