Openness, honesty, and transparency can change your business (and how the world thinks about your business). Get started by seeing how these smart marketers are doing it: 1. When comparing with competitors 2. When you mess things up 3. When you want to change behavior 4. Check it out: The March Madness Map 1. When [...]
Clean up your messes
July 25, 2011
My car dealer sent a letter saying that I’d be liable for a whole pile of new taxes on my lease if I didn’t fill out a stack of new forms. After wasting a long time trying get them on the phone, they politely said, “We’re sorry, we accidentally sent that letter to everyone in [...]
Newsletter #720: The “Learn from Your Customers’ Mistakes” Issue
February 26, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When a customer commits a mistake on your site, it's your fault. Watch for these trends and look [...]
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