Microsoft has announced that the public beta of Windows 7 is “limited to 2.5 million downloads.” This is fantastic word of mouth marketing. A few people will actually do a rigorous beta test, but all 2.5 million people now have an emotional stake in the success of the product. When 2.5 million bosses walk down [...]
Tag Archives: Microsoft
Microsoft: Let your fans support you.
Microsoft just opened their first online store. It’s boring. It just sells software. The irony is that Microsoft is in the middle if a gigantic ad campaign to rally their fans: I’m A PC. I think it’s a fantastic campaign. It makes customers feel great. It’s the perfect response to Apple’s negative campaign ads. I [...]
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