My vegetarian wife is horrified and frustrated that McDonald’s fries are cooked with beef. She says, “But if they took out the meat, think of how many more people would buy them.” I disagree — they would be insane to change the recipe. Those fries may be the most popular single hot food ever invented. [...]
McDonald’s video case study: Finding the “Voice of McDonald’s”, presented by Joe Curry
September 21, 2010
Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant [...]
Why do companies mow the lawn?
August 22, 2010
It’s expensive and a pain in the butt. We just had a meeting at McDonald’s headquarters — with a natural forest outside the window. Very nice, and a lot less work. What could you STOP doing and get a better result?
Newsletter #794: The “Be a Hero” Issue
July 29, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t have to wear spandex and a cape to be a hero (though I do). You can do it [...]
McDonald’s video case study: Social media at local, regional, and global scales
October 1, 2009
Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get [...]
Dell’s video case study: How we’re working to blend community and e-commerce
August 6, 2009
Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]
General Mills’ video case study: How we reached influential moms online
August 4, 2009
Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]
General Mills’ video case study: How we reached influential moms online
August 4, 2009
Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]
Kaiser Permanente’s video case study: Using internal social media tools to improve collaboration
July 31, 2009
Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make [...]
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