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Tag Archives: Mashable

Ethical disclosure is absurdly easy — learn how

August 19, 2011

We’re required to disclose any form of compensation when writing a blog post, which has led to all sorts of stresses, excuses, legal discussion, and bloviating by bloggers. It’s really easy to do proper, simple, legally-compliant disclosure: Just write a sentence at the start of each post explaining your relationship to whomever is compensating you [...]

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8% of companies have fired someone for Facebook idiocy

August 19, 2009

When we’re in college, we can do whatever we want on Facebook. Then we get hired. Nobody explains how the rules are different or what’s acceptable and professional. The change in culture, plus the lack of information, is what causes trouble for the employee and employer. Here’s a great article with the details from Mashable [...]

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6 steps to effective blogger outreach + insects

July 22, 2009

Grasshopper.com is a telephone service for entrepreneurs. They recently changed their name from GotVmail.com — and it's become a classic case study in well-done rebranding and high-quality blogger outreach. What they did: 1. Chocolate grasshoppers: They mailed a buzzworthy gift to bloggers — a bag of ready-to-eat chocolate covered insects. 99% of the time, us [...]

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Newsletter #738: The “Turn a Negative Into a Positive” Issue

July 2, 2009

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} If you can look at your negatives — the blemishes, the missteps, and the shortfalls — as opportunities, you [...]

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