Market Research | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Tag Archives: market research

Your secret source of free market research

November 9, 2011

Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on murders in Washington, DC. She often scoops the police reports of a murder by looking at what people are searching for on her own website. People who know the victim know there [...]

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3 ways a small business can use Twitter

June 2, 2009

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] In just a few minutes a day and without adding more staff, a small business can use Twitter as an excellent starting point toward fantastic social media. Once you’re going, you [...]

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Where’s your feedback button?

January 14, 2009

Every copy of Quickbooks has a button right in the main toolbar asking for Feedback. Every piece of software, every product, every web site should have a feedback button. How much do you spend on market research? Wouldn't it be easier to just ask?

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