As a preview for our upcoming Word of Mouth Supergenius event in New York on July 20th, we’re featuring a bunch of the videos from our last “How to be Great at Word of Mouth Marketing” event in Chicago. It’s going to be an amazing day filled with 12 how-to classes, 12 real-world case studies, [...]
Tag Archives: Maker’s Mark
500,000 fans prove it: Social media has nothing to do with a great ambassador program
Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with [...]
How Maker’s Mark is turning customers into lifelong brand ambassadors — live with Todd Spencer of Doe-Anderson
Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn [...]
A gift to re-give
The folks at Maker’s Mark created yet another fantastic word of mouth moment with their holiday gift: Wrapping paper, ribbons, and gift cards. Here’s why people are talking about it: It’s fun, unexpected, and buzzworthy. It’s useful. They sent a complete gift-wrapping kit, not a token gift you’ll toss out. It’s meant to be given [...]
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