Big news! My book is officially out in paperback this week. Everything is updated and improved, but it’s still the classic book that will help you master the art of word of mouth. To celebrate, we’re giving away the first chapter and, if you buy the book this week, we’ll send you our 16-page Word [...]
Tag Archives: Maker’s Mark
How Maker’s Mark earns true brand ambassadors
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Doe Anderson’s Todd Spencer is part of this lineup, and he’s sharing a [...]
Are you giving your fans the tools to show their love for you?
Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start [...]
Maker’s Mark does it again
Another perfect holiday gift from Marker’s Mark to their ambassadors: A sweater for your bottles. It’s a perfect word-of-mouth generator in so many ways: Fun and worth talking about Something you will display, which gets the whole family talking about it Worth saving, so it starts more conversations next year. (Thanks, Matt.)
Authenticity runs deep
Authenticity isn’t something your marketing department creates. Authenticity isn’t an "authentic look and feel" — that’s the opposite of authenticity. Authenticity is when you do the right thing, the right way, for the right reason. Example: Marker’s Mark isn’t just "hand crafted" as part of some marketing spin. Here’s a picture of the printing press [...]
Chief Inefficiency Officer says, “Don’t screw up the whisky!”
So many companies build something great — then go off a cliff when they forget to stop at the top. How are you balancing innovation with execution and tradition? Sometimes it’s OK to stop changing and instead invest your effort in keeping something great. That’s the challenge facing Rob Samuels as he prepares to take [...]
12 great brands teach you how to get word of mouth
Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer [...]
How Maker’s Mark is turning customers into lifelong brand ambassadors — live Word of Mouth Supergenius preview with Todd Spencer
We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about [...]
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