Why don’t you thank me for doing business with you for another year? Why don’t you show some appreciation for my ongoing loyalty? Why don’t you thank me for the annual fee I just paid you?
Tag Archives: loyalty
There are 50 ways to leave your lover …
How hard is it for a customer to leave? Do you make them go through a big argument? Do you refuse to let them cancel online? Do you give them a hard-sell sales pitch? Do you charge an abusive cancellation fee? The exit experience is fundamental to how your brand is perceived. If you make [...]
I’m a huge fan of this important message
http://www.smileandmove.com http://www.just212.com http://www.belikerowan.com Horse Sense If you work for a man, in Heaven’s name work for him. If he pays wages that supply you your bread and butter, work for him, speak well of him, think well of him, and stand by him, and stand by the institution he represents. I think if I worked [...]
Would your employees send you a love letter on the way out the door?
A classic from Southwest Airlines’ Paula Berg who is leaving the beloved airline after 10 years: 68 REASONS WHY I’VE LOVED WORKING AT SOUTHWEST AIRLINES This puddle. The response you receive when you tell someone that you work for Southwest Airlines. Free flights. The People – There are times when I pass folks in the [...]
Word of mouth really is this easy
I make a decent living teaching companies how to do word of mouth marketing. But I have no idea why anyone pays me — I keep telling everyone that it is EASY. Just make people happy and give them something to talk about. One of my all-time favorites is this simple email Zappos has been [...]
Make your real fans feel special
Alterra Coffee in Milwaukee sends you a card and a bag of coffee on your birthday. You have to sign up in one of their stores. You can't do it online, so you have to be a real-live customer. It's a great way to recognize and reward those loyal customers who show up — instead [...]
Would you trade your car for a pair of skis?
Bluehouse Ski Company is a passionate little company that knows how to keep their fans engaged. 1. Have a contest: Bluehouse has a never-ending contest for customers to create their own ski designs. They keep it very simple: Go to the site, download the templates, upload your design. Everyone else gets to vote. Result: Lots [...]
Home is where your mug is
Starbucks should give loyal patrons their own personalized mug, to use and keep at the store. The store would clean it for you between visits. Picture a German brew house, with ornate personalize steins on the wall. You'd get loyal customers, word of mouth from people showing off their special mug, and a chance to [...]
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