Enjoy this story of how one clerk at Chico’s earned a true fan and evangelist in Shelley Ryan from Killer Webinars: Read Shelley’s original post.
Tag Archives: loyalty
Let your fans EARN the right to wear your logo
One of the greatest endorsements of your business is a fan who wears your logo on their clothes. It’s more that just exposure, it’s exposure with the implied personal endorsement of the wearer. That’s why I love this promo from Freebirds World Burritos. Fans get clothes in exchange for eating often. “Dammit, Mom — Yes, [...]
Complaints will hold you back
You can’t make everyone happy. Especially those that never want you to change. Great quote from Seth Godin: Every time Apple delights 10,000 people, they hear from 200 angry customers, people who don’t like the change or the opportunity or the risk it represents. If you have fans or followers or customers, no matter what [...]
Save a customer’s butt and they’ll love you forever
AAA members get a free plastic card with a copy of their car key. Keep it in your wallet and you’ll be very happy that day you lose your car keys. And you’ll think about how great AAA is every time you see it.
If you love somebody, set them free
We used to host all of our blogs with TypePad. We were happy with the service. Until one day, they changed a setting — there was no way to export our images files. They were holding us hostage. So we left for WordPress. It was a ton of work, but we felt like we had [...]
You know you are loved when …
Walt Mossberg, the tech editor of the Wall SJ promotes a fundraiser to save you. Q: You recommended the great Internet browser bookmark sync tool, Foxmarks; since renamed Xmarks. I have been using it for years to keep Internet Explorer, Firefox and Safari bookmarks synced at work and home. With its just-announced demise planned for [...]
Send an anniversary card to a customer
Members of the American Chemical Society get this great card on their 10th anniversary. With a cool chemistry joke, of course (10 = Neon). When your customers send you check after check, you need to take a moment and thank them. They may not have noticed that it was 10 years, but they will notice [...]
Being straightforward, proactively, gets you trust and loyalty
I sent my shoes to Allen-Edmonds for recrafting. (It’s their fantastic service where they rebuild your beloved, broken-in shoes as good as new.) It was taking an unusually long time to get them back. Then I got this email: Given the prolonged negative economic conditions, we decided to help out our loyal consumers by running [...]
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