LEGO does a great job of making it easy to find replacement parts for your sets. (They even have age-appropriate forms to provide more help to kids.) The response to filling out the form: Thank you for emailing LEGO Consumer Services. We were disappointed to hear that your new LEGO set contained a faulty part. [...]
Tag Archives: LEGO
How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
Lego: The greatest business cards ever
Lego employees get these astonishingly cool business cards: Lego people that look just like them. Alexander Kjerulf blogged about it, and I've never had more people forward a post to me. Andrew Bronson said it best: Product sample, word of mouth, and networking all in one. They should let fans buy them, like Sharpie does.
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