Influencers are powerful talkers that can spread amazing word of mouth for you. Their recommendations are often more effective at bringing in new customers than any sales pitch or ad campaign you could ever create. Influencers are people we trust. Sometimes they’re bloggers, sometimes they’re journalists – but more often they’re teachers, plumbers, and PTA [...]
Tag Archives: LEGO
Almost awesome customer service
LEGO does a great job of making it easy to find replacement parts for your sets. (They even have age-appropriate forms to provide more help to kids.) The response to filling out the form: Thank you for emailing LEGO Consumer Services. We were disappointed to hear that your new LEGO set contained a faulty part. [...]
How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee
We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people [...]
Lego: The greatest business cards ever
Lego employees get these astonishingly cool business cards: Lego people that look just like them. Alexander Kjerulf blogged about it, and I've never had more people forward a post to me. Andrew Bronson said it best: Product sample, word of mouth, and networking all in one. They should let fans buy them, like Sharpie does.
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