We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Steve Farber, president of Extreme Leadership, is one of our amazing authors. He’s [...]
How to start a movement in less than three minutes
July 30, 2010
Watch this amazing TED Talk from Derek Sivers. It’s not about social media, it’s not about your marketing strategy. It’s about inspiring people to follow. Best line: “The first follower turns a lone nut into a leader.”
Go clean the toilet if you really want to understand the business
January 18, 2010
Bob Johansen from the Institute for the Future talks about how business executives need deep, personal experience with products to truly understand how to make them better. Example: The top management of a cleaning products company was expecting a fancy pre-conference dinner. Instead, they ended up at a cheap hotel and were told to clean [...]
There’s No Need to Bat .900
April 17, 2009
Here's some really great advice for all entrepreneurs, from Adam Bryant's interview with eBay CEO John Donahoe: I didn’t know it at the time, but I was suffering from a real fear of failure. Kent said, “You know, John, your challenge is you’re trying to bat .900.” And he said: “When you were in college, [...]
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