We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Steve Farber, president of Extreme Leadership, is one of our amazing authors. He’s [...]
Tag Archives: leadership
Go clean the toilet if you really want to understand the business
Bob Johansen from the Institute for the Future talks about how business executives need deep, personal experience with products to truly understand how to make them better. Example: The top management of a cleaning products company was expecting a fancy pre-conference dinner. Instead, they ended up at a cheap hotel and were told to clean [...]
There’s No Need to Bat .900
Here's some really great advice for all entrepreneurs, from Adam Bryant's interview with eBay CEO John Donahoe: I didn’t know it at the time, but I was suffering from a real fear of failure. Kent said, “You know, John, your challenge is you’re trying to bat .900.” And he said: “When you were in college, [...]
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