Lands’ End | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Tag Archives: Lands’ End

Newsletter #822: The “Make the Best of It” Issue

March 3, 2011

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When life hands a good marketer some lemons, they make lemonade. But a great marketer? They’ll make something new, remarkable, [...]

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Guaranteed. Period.

August 16, 2010

Lands’ End has always said it, plain and simple: Guaranteed. Period. If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. No BS. Honest and clean. Get up right now and strip one line of jargon out of your business writing. [...]

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Zappos vs Lands’ End: Who are you talking about now?

December 26, 2009

It was only 3 years ago that we were talking about the Lands’ End famous no-questions-asked return policies. They were the one brand that symbolized amazing customer service. Lands’ End would take anything back. You could wear a bikini to a paintball convention and return it because it was stained and didn’t provide good protection. [...]

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