You can advertise all day long hoping to push people into your business. You can nag, and annoy, and scream. It’s expensive, and it doesn’t work very well. Or you can give people reasons to want to come into your business. You can get them to ask for it and actually make a special trip [...]
Tag Archives: kids
Get the kids, get the parents
I love this simple tactic to welcome kids in the Central Market grocery store: Kids feel special Kids learn about eating right Kids are fed, so they’re better behaved It’s not free, so kids learn the value of money
Who is in charge of being nice to little kids?
What do you do if a little kid writes a nice letter to your company? Smile at it and pass it around the office? Ignore it? Do something fantastic — and turn their whole family into fans for life. And if you’re lucky, it’ll go viral, like this amazing example from Sainsbury’s. Craig Carter at [...]
You’re going to pick the place with the special extra thing
This hotel restaurant has a kid’s play area. It’s nothing special. Unless you’re a parent on vacation who wants to eat a meal in peace. Sometimes your big competitive advantage is what brings you a new customer. Sometimes it’s the extra little thing you add. Success is picking the right ones, and not getting distracted [...]
Stickers: The easy way to get a crowd talking about you
We were at a street fair in Chicago and everyone was walking around with these stickers — for a “corn maze”. Of course, the kids were demanding to go, so we went. It was a maze, made of corn. Woo. When we finished, they gave us the stickers. The kids covered themselves head to toe. [...]
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