Someone in the office ordered a sandwich, and the driver forgot the chips. So he drove back to the restaurant to fetch them and brought them to us. Most places would have apologized (maybe), or issued a refund or discount. Jimmy John’s probably lost a few bucks in labor costs. But the extra effort got [...]
Tag Archives: Jimmy John’s
There’s no AND in BRAND #2
This shirt on a Jimmy John’s delivery guy says it all. They make sandwiches. Really good sandwiches. Specifically, really good cold sandwiches. You know what they do. That’s what a brand is all about. A brand is one idea that creates a clear vision of what you do in the customer’s mind. Just one. There is [...]
Don’t let them leave without something to share
Every person who walks out of your door should have something in hand to show the next person they see. Example: I ate at lunch Jimmy John's and I have a magnet and a menu. I also had breakfast at Au Bon Pain – and left with nothing but a napkin. Everyone who dropped by [...]
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