This shirt on a Jimmy John’s delivery guy says it all. They make sandwiches. Really good sandwiches. Specifically, really good cold sandwiches. You know what they do. That’s what a brand is all about. A brand is one idea that creates a clear vision of what you do in the customer’s mind. Just one. There is [...]
Tag Archives: Jimmy John’s
Don’t let them leave without something to share
Every person who walks out of your door should have something in hand to show the next person they see. Example: I ate at lunch Jimmy John's and I have a magnet and a menu. I also had breakfast at Au Bon Pain – and left with nothing but a napkin. Everyone who dropped by [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
