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Tag Archives: JetBlue

Starting conversations by doing something different

March 28, 2011

One day JetBlue announced that they were auctioning off hundreds of seats on eBay, including some to mystery destinations. I found out when I got calls from reporters asking what the word of mouth angle was. Here it is: Be Interesting or Be Invisible. Do something — anything — to get people talking. A stunt, [...]

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This is how it’s done — learning to listen

March 13, 2011

Enjoy these classic tales of great listening from smart entrepreneurs featured in Inc. Magazine. Read all 30 stories in this great article from April 2009. Whistle blow while you work “Always communicate without fear of retribution.” That was one of the tenets on which Patrick Kelly and his partners founded Physician Sales and Service in [...]

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Newsletter #766: The “Lessons from JetBlue” Issue

January 21, 2010

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In one of the most troubled industries digging its way out of a global recession, JetBlue remains one [...]

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Newsletter #744: The “One Man’s Trash” Issue

August 13, 2009

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} One man's trash is the smart marketer's treasure. With a little creativity, you can find opportunities to turn [...]

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