Many people misunderstand my ongoing opposition to spam-shop Izea as opposition to bloggers earning a living. To be clear: Bloggers have every right to have a business, to sell advertising, and make a living — if you follow the basic rules of ethics and disclosure that have existed for decades in all forms of media. [...]
Tag Archives: Izea
You’d be fired if you paid for fake testimonials in your TV ads …
… so why would you even consider using a service like Izea to pay bloggers to write about you? Just because it's social media doesn't make it right. This isn't an issue of fine lines and gray areas: Writing an endorsement of a product you have never used is illegal and has always been illegal [...]
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