Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer [...]
TurboTax’s video case study: TurboTax and Social Media, presented by Christine Morrison
March 24, 2010
Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Dell, Duke Energy, Procter & Gamble, Hilton Worldwide, AT&T, Tyson Foods, Graco, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — [...]
How Intuit is connecting customers to create word of mouth — live with Kira Wampler
October 28, 2009
Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn [...]
Intuit’s social media case study: How we’re winning with social media and the “new normal”
July 18, 2009
Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make [...]
BlogWell: 8 Great Case Studies in Corporate Social Media – Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente & Pepsi
June 3, 2009
Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. You’ll ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your [...]
Announcing BlogWell San Francisco: How big brands use social media
May 22, 2009
We're hosting another amazing BlogWell conference — in San Francisco this time. 8 Great Case Studies on Corporate Social Media Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies. In one afternoon, we'll discuss measuring ROI, engaging fans, managing teams, dealing with legal issues, working [...]
Awesome Email Newsletters
**Third-party newsletter (Privacy Policy)
Recent Posts
- The Home Depot’s case study: How to bring your culture to life through an online community
- Why would a music industry visionary be writing passionately about a turtleneck?
- Save the Date: Word of Mouth Crash Course, May 10, Austin
- It’s not over when you turn in your homework
- Pull up a chair around the fire
Work With Me

We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>






