Enjoy these classic tales of great listening from smart entrepreneurs featured in Inc. Magazine. Read all 30 stories in this great article from April 2009. Whistle blow while you work “Always communicate without fear of retribution.” That was one of the tenets on which Patrick Kelly and his partners founded Physician Sales and Service in [...]
What is the janitor’s name?
July 10, 2010
The word janitor comes from the Roman god Janus, who was the keeper of the keys. Historically, cleaners were honored. They were trusted. We want to go back to that. If you work in a building where you know who the janitor is, you are going to create less dirt. A lesson on respect from [...]
Why social media freaks people out
December 20, 2009
We’ve all seen executives freaking out trying to chase the social media fad of the day. I’ve always advised them to take a deep breath and chill. In my opinion, the only platforms you need to worry about are the ones where your customers are. Your job is to connect with a community of people, [...]
Microtesting: Sell it before you build it
November 20, 2009
Before you build a product, test it by offering it for sale on your website. If no one responds, you’ve just saved tons of time and money. If the responses include suggestions, you’ve just improved the product before you even started. If people give you money — bingo! This sort of testing is faster, cheaper, [...]
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