[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Surprising, unique, and unexpected things get us talking. Great marketers are always on the lookout to use these opportunities to create [...]
Tag Archives: Ikea
12 ways to be a fantastically family friendly business
IKEA’s family-friendly shopping is legendary. More important: Everything they do is cheap and easy for you to do too. How many big companies pay for some overly-clever multi-million-dollar ad campaign to tell us they are family-friendly, instead of just doing the easy things that actually matter to customers? It’s easier to just do it right.
Let’s have a crayfish party!
IKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them. The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band. Hundreds of people showed up in the store [...]
A bathroom worth talking about
The family restroom at IKEA is quite cozy: It shows off their products nicely. And it can turn a 2-kids-crapping-and-screaming-at-the-same-time experience into a calm surprise. Every person who walks into that bathroom tells someone. 50 people a day, 18,000 people a year. Homework: Find one simple thing at your company that you can make surprisingly [...]
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