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Tag Archives: Hugh MacLeod

This says it all…

October 14, 2011

– Hugh MacLeod

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Be interesting, or be invisible

August 1, 2011

I talked to two extremely talented email designers today. This is what they do, and they do it really well. There are a lot of companies with email newsletters and almost no specialty design shops to make them great. Then they said, “We really want to get into all kinds of ecommerce design.” I really [...]

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I'll give you an iPad if you'll be my friend!

July 19, 2011

Imagine if you said that to a real person. It’s like saying, “I’m desperate for friends, but I’ll pay you to hang out with me.” Folks, true friendship does not involve a cash transaction. But advertisers make these awful offers every day, trying to buy friendship. Sad, desperate — and terrible marketing. True friends are [...]

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Do you have a social object? If not, how are people going to talk about you?

August 12, 2010

Hugh MacLeod designed these two prints based on my favorite WOM lines. Do read Hugh’s social object post to understand one of the biggest ideas in word of mouth: 1. Would anybody tell a friend? If it’s a social object, yes. 2. Advertising is the cost of not being a social object. And then … [...]

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Advertising is the cost of being boring (Andy Sernovitz tells the hard truth. Hugh MacLeod makes it pretty.)

July 8, 2010

Advertising is the cost of being boring. If your customers won’t talk about your stuff, you have to pay newspapers and TV shows to do it for you. But when people trust you, they are willing to put their words on the line for you. Please them, inspire them, and they’ll bring their friends to [...]

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Would anybody tell a friend? (Andy Sernovitz & Hugh MacLeod challenge you to ask the big question.)

July 4, 2010

Would anybody tell a friend? It’s an important question. It’s a question that raises the bar, that makes you better, that changes your company forever. You only have two choices: Be so special that people want to talk about you — or buy advertising. Be interesting — or be invisible. Because being good is different [...]

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Josh Bernoff, Brian Solis, Hugh MacLeod, Jean Bliss, Douglas Atkin, and Paul Gillin — Meet six brilliant authors in one day

June 21, 2010

Sit down and have lunch with the most brilliant authors in the word of mouth world at the Word of Mouth Supergenius conference on July 20 in New York. Have you ever seen a conference with this kind of talent? You’d pay twice as much to see these authors — and we have 24 more [...]

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Newsletter #778: The “8 Amazing Word of Mouth Experts — live, July 20!” Special Issue

April 15, 2010

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Come to the amazing Word of Mouth Supergenius event on July 20 in New York. It’s the “How to [...]

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Emissions Testing, Usability Testing, Focus Groups, and Analytics

December 6, 2009

A Focus Group is a bunch of people chatting about how the feel about something. How they feel has nothing to do with if it works or if they will buy it. But you’ll get some good ideas. Usability Testing tells you if a thing, usually a web site, lets users get a job done, [...]

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