Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and [...]
Tag Archives: HP
A lifetime of love and support doesn’t have to end
Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s [...]
Super easy
Want to get people to change their behavior? Take away the excuses. When I bought a new cell phone from Amazon, it included this envelope to recycle my old one. If it hadn’t been for the envelope, I would have thrown the old phone in a drawer. HP does the same thing with used toner [...]
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