Don’t just tell your best customers that they’re special. Give them visible status that they can show off to their friends. Being a member of a loyalty program is nice. Showing off to my crew that I’m important is better. Home Depot’s “pro customer parking” is a simple and smart way to show status. Airlines [...]
Live coverage from last week’s BlogWell: How Big Brands Use Social Media
November 16, 2009
Last week’s BlogWell in Atlanta was fantastic. The case studies were filled with great ideas – lots of stuff to take home, the venue at Newell Rubbermaid was perfect, and we had some great support from our sponsors and partners. If you missed the event or are looking for a recap, be sure to check out our [...]
Aha! #1: Social media strategy from Nick Ayres of The Home Depot
April 13, 2009
We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]
Look Who’s Coming to BlogWell
January 14, 2009
BlogWell is coming up fast, and look who is attending. The following list is just a small portion of the big brands that will be there: Accenture, Allstate, Boeing, Crate & Barrel, Discover, General Growth Properties, General Mills, H&R Block, Home Depot, Kolcraft, Mayo Clinic, Molson, Orange Business Services, Orbitz, PepsiCo, Procter & Gamble, Sears [...]
BlogWell Chicago, Jan. 22: Blogging Success Stories from Home Depot, Mayo Clinic, H&R Block, Sharpie, US Coast Guard, Allstate, Walmart, and Procter & Gamble
December 19, 2008
On January 22, my company is hosting a major event in Chicago about corporate blogging and social media. It's called BlogWell and we're featuring eight global brands sharing case studies on how they participate in social media. BlogWell is the only conference where social media executives from large companies come together to share their case [...]
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