I was thrilled to be a part of SmartBrief’s panel discussion last week, “How to Create a Viral Marketing Success,” featuring Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — and moderated by Guy Kawasaki. We covered a bunch of topics, including how California Tortilla reaches 100,000 [...]
Tag Archives: Guy Kawasaki
Lessons from the USS Nimitz #4: What “appreciating our troops” really means
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) I consider myself a patriot, but I’ve never had any real contact with the armed services. I read about it in the paper while [...]
Lessons from the USS Nimitz #3: The power of complete openness
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) Charlene Li asks a fantastic question: Would you invite 16 bloggers to spend 24 hours with your company? The Navy gave us free reign [...]
Lessons from the USS Nimitz #2: Helping people be good at their jobs
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best.) Life on an aircraft carrier is hard. You’re away from home, it’s loud, it’s stressful, you work constantly, it’s dangerous, and there is never a moment of privacy — [...]
Lessons from the USS Nimitz #1: Keep it simple — It’s not about the technology
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) One of my favorite lessons from the USS Nimitz was KEEP IT SIMPLE. The entire flight deck is organized by a simple table-top diagram [...]
Give a gift that sticks around
Companies waste a lot of money on one-time giveaways and gifts that get thrown away. The world does not need another custom mousepad. If you're going to give something away, find something that is going to be saved or displayed for months or years. This fold-up shopping back from the UPS Store is always in [...]
Big news about my book
Well … word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves. It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with: New case studies New worksheets New chapter about BtoB word of mouth [...]
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