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Tag Archives: Guy Kawasaki

Newsletter #824: The “9 Ways to Promote a Book” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Millions of books come out a year, and every week it seems there’s a new must-read business book out. How [...]

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Give me a reason to “like” your Facebook page

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page [...]

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Give me a reason to "like" your Facebook page

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page [...]

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The danger of bad solutions

I used to be a fan of Guy Kawasaki’s “Don’t Worry, Be Crappy” just-get-it-done-and-make-it-better-later mantra. I still am for most entrepreneurial situations. But lately I’ve been nailed a few times by a band-aid solution. #1: We own a giant mobile battery for camping that can also jump start a car. One day the car wouldn’t [...]

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Video: How to Create a Viral Marketing Success – Guy Kawasaki, Andy Sernovitz, National Geographic and more

I was thrilled to be a part of SmartBrief’s panel discussion last week, “How to Create a Viral Marketing Success,” featuring Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — and moderated by Guy Kawasaki. We covered a bunch of topics, including how California Tortilla reaches 100,000 [...]

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Lessons from the USS Nimitz #4: What “appreciating our troops” really means

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) I consider myself a patriot, but I’ve never had any real contact with the armed services. I read about it in the paper while [...]

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Lessons from the USS Nimitz #3: The power of complete openness

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) Charlene Li asks a fantastic question: Would you invite 16 bloggers to spend 24 hours with your company? The Navy gave us free reign [...]

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Lessons from the USS Nimitz #2: Helping people be good at their jobs

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers.  Guy Kawasaki tells the story best.) Life on an aircraft carrier is hard.  You’re away from home, it’s loud, it’s stressful, you work constantly, it’s dangerous, and there is never a moment of privacy — [...]

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Lessons from the USS Nimitz #1: Keep it simple — It’s not about the technology

(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers.  Guy Kawasaki tells the story best. Click the photos for close-ups.) One of my favorite lessons from the USS Nimitz was KEEP IT SIMPLE. The entire flight deck is organized by a simple table-top diagram [...]

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