Great advice from Guy Kawasaki’s excellently useful new book, What the Plus!, about how to be great on Google+ (get it here). The book is about Google+, but the advice applies to any online community. You need to project trustworthiness. Here are the best ways for doing so: Show up. You get points on Google+, [...]
Tag Archives: Google
It’s not really free, you know
We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them [...]
If you want them to do something, tell them why it matters
If you want people to do something, you need to give them a reason why it matters. It could be something that helps them, or that makes a better product, or helps other people. Start adding a reason and a “learn more” link to your forms and you’ll get a great response. Example: Don’t just [...]
You need bounty hunters
Google offers a cash bounty to anyone who finds a bug in their Chrome browser. And they make the rewards public. Result: A posse of volunteer bug-hunters who are excited to help solve problems. (And an internal team even more eager to catch the bugs first.) You should do the same. Reward the customers that [...]
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