We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them [...]
Tag Archives: Google
If you want them to do something, tell them why it matters
If you want people to do something, you need to give them a reason why it matters. It could be something that helps them, or that makes a better product, or helps other people. Start adding a reason and a “learn more” link to your forms and you’ll get a great response. Example: Don’t just [...]
You need bounty hunters
Google offers a cash bounty to anyone who finds a bug in their Chrome browser. And they make the rewards public. Result: A posse of volunteer bug-hunters who are excited to help solve problems. (And an internal team even more eager to catch the bugs first.) You should do the same. Reward the customers that [...]
Let’s talk like real people
Google’s browser asks me if I want to translate a web page. Not with a complicated menu item, just with a simple plain-English question: “This page is in Japanese. Would you like to translate it?” And if I don’t want to? I click “Nope”. Would the techies and marketers at your company hold a committee [...]
Is this theft?
When I read Seth’s blog post via Google Reader, I never go to Seth’s site. Google gets the traffic, Google sells the ads, Google makes the money. Seth does the work. But Seth doesn’t sell the ad, doesn’t get the subscriber, doesn’t get people to the other pages on his web sites. Google wins, the [...]
Why Microsoft Wins: Persistence
People always criticize Microsoft for shabby software, especially in new products. Their new software is so often so very bad. How do they end up with the most popular and successful software in the world? John Murrell nails it in this post from Good Morning Silicon Valley: But the thing about Microsoft is that on [...]
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