Noodles & Company nailed it with this amazing idea: The first 50 visitors to each store get a free salad. They also get a T-shirt that lets 10 of their friends get a free salad. The shirt gets passed along from friend to friend. Each friend probably isn’t eating alone, so they bring a group [...]
Tag Archives: freebies
Your short-term offers need long-term benefits
The problem with freebies and coupons is that you get deal-seekers and freeloaders who won’t be back after the deal is done. But free offers do work to bring new customers in the door. To make it work, make sure your short-term offer does something that will lead to a long-term relationship. A great example [...]
Why you should give away a lot of free stuff
Because you never know when someone is going to show it to a friend. Give away samples, handouts, shirts, stickers, toys–everything. Most will never be seen again, but every so often you get a big score. I sent 300 copies of my word of mouth marketing book to the BazaarVoice Customer Summit. One of them [...]
How do you earn word of mouth in tough times?
Give away the stuff that isn't selling. Use your surplus to make friends — when they most need it. Ideas I overheard: Gyms should let people who lost their job have a free off-peak-hours membership Salons should give free haircuts/facials to anyone on their way to a job interview Conferences should give scholarships to struggling [...]
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