[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sometimes just changing the way you share, phrase, or position content and ideas can make all the difference. How a few [...]
Tag Archives: FedEx
Your fly is open…
Just a little reminder that when you blog, tweet, or update your Facebook status — WE CAN SEE IT! Two recent stories: The college grad who was offered a job at Cisco, then tweeted "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute [...]
Brand Suicide
Will someone please go to FedEx headquarters and give them a wedgie? They need something to wake them up. They are killing the Kinko’s brand and replacing it with FedEx Office. 1. Great brands are priceless and irreplaceable. You can’t create a great brand. You earn it with decades of marketing, customer service, and great [...]
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