You can’t win when you compete on price. Someone else can always make it cheaper. Even if you can keep up, you’ll make less and less on every sale.
You win when you compete on features. People buy because you give them something that helps them — helps them do a job, feel good, have fun, or solve a problem.
People pay for features. Solve an expensive problem — people will give you more money. Solve a recurring problem — people will give you money again and again.
What can you offer that competes on features instead of price?
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