[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Facebook is one of the best environments to establish and grow a fan base of highly connected, active talkers. The numbers of Facebook’s potential reach are astounding: If you’ve got 1,000 [...]
Tag Archives: fans
Home is where your mug is
Starbucks should give loyal patrons their own personalized mug, to use and keep at the store. The store would clean it for you between visits. Picture a German brew house, with ornate personalize steins on the wall. You'd get loyal customers, word of mouth from people showing off their special mug, and a chance to [...]
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