[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Music isn’t just that stuff you jam to while trying to crank out your next piece of creative genius. Look [...]
Tag Archives: fans
It would have been so much easier to make us happy
I was at a major theme park in Texas last week. Great experience — until the end. They had a smart offer — before the end of your visit, you could upgrade your 1-day ticket to an annual pass for only 50% more. So we got in line to upgrade, with a bunch of other [...]
Finding fans, one day at a time
My old friend John Ackermann is an amazing musician, and is in the awesome Seattle band “Awesome.” John started posting a song a day, every day, on this blog. A single post hooks people. And the daily posts kept bringing them back for more. Stop trying for that home run amazing post that will go [...]
Don’t make your best customers feel they’re worth less than your newest ones
Cheryl at the Service Untitled blog shares a story we’ve all experienced: This morning I walked into my usual pharmacy to refill an allergy prescription, and there was a sign inviting new customers who transfer their prescriptions over to this store the offer of half-price on any new prescription and a $100 gift certificate for [...]
WD-40: A true fan will support you anytime, anywhere
Word of mouth marketing is about finding and supporting your true fans. Watch this story of how a passionate WD-40 supporter is always ready to lend a hand: Remember, folks — this is a can of spray lubricant. If they've got fans, you can have fans. No excuses: Your customers love you, your partners need [...]
Make your real fans feel special
Alterra Coffee in Milwaukee sends you a card and a bag of coffee on your birthday. You have to sign up in one of their stores. You can't do it online, so you have to be a real-live customer. It's a great way to recognize and reward those loyal customers who show up — instead [...]
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