You’re probably making this “customer community” thing too hard at your company. You can spend $500,000 to launch a custom community platform and integrate it into your corporate experience and marketing plan. Or you can grab some free software, add your logo, and launch it. If people show up and enjoy it, then you have [...]
Tag Archives: fan communities
How to create a great fan community
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran [...]
How to create a fan community
When you bring people together who love your stuff and believe in what you do, amazing conversations happen. Some of the greatest word of mouth stories of all time are the direct result of vibrant fan communities. They don’t happen overnight, and they do require effort and support from you — but the payoff can [...]
How to work with influential talkers
Influencers are powerful talkers that can spread amazing word of mouth for you. Their recommendations are often more effective at bringing in new customers than any sales pitch or ad campaign you could ever create. Influencers are people we trust. Sometimes they’re bloggers, sometimes they’re journalists – but more often they’re teachers, plumbers, and PTA [...]
Are you giving your fans the tools to show their love for you?
Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start [...]
Louis C.K.: You deserve a million dollars
Comedian Louis C.K. (who is the funniest man alive if you’re a 41-year-old dad like me) did something rebellious, simple, and awesome: He filmed his own comedy special and sold it online for just 5 bucks. No network, no middlemen, no big company getting between him and his fans by jacking up the price and [...]
500,000 fans prove it: Social media has nothing to do with a great ambassador program
Bill Samuels Jr. is a 7th-generation bourbon maker and president of Maker’s Mark. His Ambassador Program is, time and again, considered the gold standard of product fan clubs. 500,000 people proudly carry a membership card to show their support for this brand. Guess what? It ain’t about social media. The entire program is run with [...]
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