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Tag Archives: Facebook

It’s not really free, you know

November 20, 2011

We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them [...]

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Why I don’t tweet much anymore

May 28, 2011

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]

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Why I don't tweet much anymore

May 28, 2011

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]

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The difference between sharing and not sharing is how easy you make it

May 16, 2011

Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look [...]

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Are you asking them to follow you?

May 6, 2011

Before you burn out your time and money on some ultra-clever campaign to get Facebook and Twitter followers … did you try to just ask your customer to follow you? I love this photo of a soda machine at Wahoo’s Fish Tacos that asks you to follow them — while you’re standing there filling a [...]

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How to get people to friend your business on Facebook

January 17, 2011

Ask nicely Make a nice offer, like a small gift, discount, or a donation to charity Don’t get fancy Don’t turn it into an ad campaign. Social media is supposed to be social and fun. If you over-produce it and over-complicate it — it turns into annoying advertising, and a turn-off. A simple example, done [...]

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This is a good Facebook ad

December 18, 2010

One image says it all — a Star Wars bounty hunter is the perfect symbol to catch the eye of high-tech freelancers. (All great geeks consider themselves guns for hire to some degree. And want to live in space.) When 341 people “Like” your ad, you’re on the right track. Does anyone “Like” your ad? [...]

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Scholastic’s video case study: Transforming Book Clubs Customers into Brand Ambassadors, presented by Ivy Li and Morgan Baden

December 17, 2010

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and more share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like [...]

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Give me a reason to “like” your Facebook page

December 13, 2010

Just because your friends like you doesn’t mean they are going to like your Facebook page. Bombing them with requests makes it worse. People support you when you give them value and meaning for their time. Copy this smart move by Guy Kawasaki on the page for his new book “Enchantment” — Like the page [...]

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