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Tag Archives: Facebook

Newsletter #886: The “Things We Didn’t Expect” Issue

May 24, 2012

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Surprising, unique, and unexpected things get us talking. Great marketers are always on the lookout to use these opportunities to create [...]

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When answering questions on Facebook…

March 9, 2012

Watch out for the trap of sounding like a corporate spokesperson. “We appreciate your feedback” is not how normal people talk to each other. You sound like a cold, uncaring robot. Use the exact same tone as if you were talking to someone face to face. “Hi Susan. Thanks for the question. I’ll look into [...]

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Solo Cup Company’s case study: How to engage fans on Facebook

March 6, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, [...]

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It’s not really free, you know

November 20, 2011

We take a lot for granted in this “free” culture of ours … but maybe we should take a few minutes to appreciate what we have. Everyone is freaking out about a fee on debit cards. But who pays for millions of ATMs? The telecom lines to run them? The service people to fill them [...]

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Why I don’t tweet much anymore

May 28, 2011

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]

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Why I don't tweet much anymore

May 28, 2011

Except for the auto-tweet that goes out with my daily blog posts, I rarely use Twitter (and don’t do much on Facebook either). I’m a fan and a believer, of course, and support it thoroughly as CEO of SocialMedia.org. But there aren’t enough hours in the day for entrepreneuring, raising kids, trying to be not [...]

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The difference between sharing and not sharing is how easy you make it

May 16, 2011

Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look [...]

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Are you asking them to follow you?

May 6, 2011

Before you burn out your time and money on some ultra-clever campaign to get Facebook and Twitter followers … did you try to just ask your customer to follow you? I love this photo of a soda machine at Wahoo’s Fish Tacos that asks you to follow them — while you’re standing there filling a [...]

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