Marker’s Mark Ambassadors love to show off their affiliation with the company. So Maker’s gives every ambassador a set of business cards to carry. Each of those handouts is a high-value word of mouth referral. There are tons of legendary stories of proud ambassadors using the cards to show off their whisky expertise, to start [...]
Tag Archives: evangelists
Do I really want to wear a necktie with your logo?
Probably not. But you should have one ready if I’m that one fanatic customer who will. Support the passion of your true fans. (PrintingForLess.com gave me this tie years ago. Still have it. Now I just blogged it.)
How Maker’s Mark is turning customers into lifelong brand ambassadors — live Word of Mouth Supergenius preview with Todd Spencer
We’re bringing together 31 amazing marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference in New York on July 20. The day will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about [...]
A lifetime of love and support doesn’t have to end
Are you forgetting a great group of ambassadors: your alumni? We spend a ton of effort trying to woo bloggers and evangelists, and we forget about those alumni and retirees who connected their lives to the company for years. Many will be thrilled to stay involved and connected. The New York Times writes about HP’s [...]
Green Eggs and Ham: The original word of mouth marketing book
Sam-I-Am is a true believer in Green Eggs and Ham. He really wants his friend to try it. Lessons we can all learn: Some people are natural evangelists. Find your Sams. It's about helping. Sam is doing it because he wants to help his friend, not because he's paid to or part of some marketing [...]
2.5 million evangelists
Microsoft has announced that the public beta of Windows 7 is “limited to 2.5 million downloads.” This is fantastic word of mouth marketing. A few people will actually do a rigorous beta test, but all 2.5 million people now have an emotional stake in the success of the product. When 2.5 million bosses walk down [...]
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