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Tag Archives: engagement

Mattel’s case study: How we engaged fans of all ages for Hot Wheels’ record-breaking stunt

October 13, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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Chevron’s case study: How we’re using using LinkedIn to target decision makers

September 29, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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Intel’s case study: How we’re changing our engagement strategy to better connect with fans

September 9, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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Sears Holdings Corporation’s case study: How we’re building and engaging our fitness community

September 1, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]

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ConAgra Foods' case study: How we're using social media to increase brand engagement

July 19, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]

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Discovery Communications’ case study: How we’re creating social experiences around TV shows

July 5, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]

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Did you ask them to comment?

July 4, 2011

I bet they will. When someone writes a blog post that mentions me, sometimes I notice it, sometimes I don’t. But every so often, the author emails me a note and asks me to comment, and I do. If you really want comments and discussion on your blog, don’t just sit back and hope people [...]

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Cisco’s case study: How we’re building our online presence with social media, presented by Amy Paquette

May 31, 2011

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal [...]

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