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Tag Archives: email
Give them a reason to forward your email
Will I forward this email ad from Ikea? Probably not. If you want your email forwarded to a lot of people, you need to add something more than a sales offer. Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends. Will [...]
The absolute easiest way to track word of mouth
Do you know which page on your website is most often emailed? You would if you made it easier to forward (use a tell-a-friend form or a link from sharethis.com). You'd also get more people happily emailing your stuff to their friends (with their personal endorsement). That's as good as marketing gets: Free and credible. [...]
Word of Mouth for Associations
Check out my interview with Lindy Dreyer as the cover story for the January issue of Associations Now. In Lindy's feature, Talking About the Word-of-Mouth Revolution, I share some thoughts on how associations can use word of mouth to grow their memberships and make their events more successful. Here's an excerpt: Lindy: Aren't associations already [...]
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