Your email signature is an incredible way to tell people about what you’re promoting — without being too promotional. It’s an unobtrusive way to feature a message that is specifically targeted at people that you’re already communicating with. Add up how many emails you send each day. Think about how many emails your entire team [...]
Tag Archives: email marketing
You’re not going to get good word of mouth if you don’t ask for it
We don’t jump up and say, “Time to write a review!” We need to be asked, to be reminded, and to be thanked. But if you want a lot of good reviews, don’t hesitate to politely request them. Your fans won’t mind helping out. Here’s a good example from Dockers, sent by email two weeks [...]
Cheesy, but effective
My team got me a great birthday present: A 3-month subscription to the cheese-of-the-month club from Antonelli’s Cheese Shop in Austin. The cheese was amazing. But so was this follow-up from Kendall Antonelli, the owner. It defines genuine, human, and good-old-fashioned great marketing. Hi Andy! We wanted to send a thank you for participating in [...]
When selling is actually customer service
Another classic, effective marketing technique demonstrated by Amazon: They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course. The best part: This sort [...]
Should we forgive the sleazy behavior once companies get famous?
Many famous dot-coms did a lot of sleazy, spammy things in their early days. AOL, Microsoft, and other major players in the online advertising industry bought and absorbed some very ugly promoters of pop-ups, spam, and deceptive ad practices. Today, startup Thumbtack is shamelessly harvesting emails off of Craigslist and mass-spamming fake personal emails to [...]
Did you leave something behind?
One of the most effective — and most forgotten — online sales tools is sending an email follow-up to people who left items in a website shopping cart. These simple emails, if timed properly and tastefully done, can push all those shoppers from the “considering” stage to the “buying” stage. Especially if you throw in [...]
eBay Needs Your Help
Well, maybe not — but this is a great example of how to increase response to a marketing message. Instead of telling people something, try to ask them for help. You’ll make them feel important, you’ll sound more human, and you’ll get a better result. We all want to believe that companies care what we [...]
If you send mass email with no way to reply, you're being a jerk to your best customers
You send your well-crafted promotional email blast or newsletter. It has a do-not-reply return address, or it goes to an unattended mailbox. This is like calling someone on the phone, hollering a sales pitch, and then hanging up before they can buy. (Actually, there are links in the email, so it’s like calling, giving a [...]
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