We’re hosting another social media ethics training session in Atlanta on November 8. Click here for details. The way we see it: Social media is bigger than all of us, and it’s up to us as marketers to protect and defend it from unethical, sleazy practices. We have the chance now to do something good for [...]
Tag Archives: disclosure
Ethical disclosure is absurdly easy — learn how
We’re required to disclose any form of compensation when writing a blog post, which has led to all sorts of stresses, excuses, legal discussion, and bloviating by bloggers. It’s really easy to do proper, simple, legally-compliant disclosure: Just write a sentence at the start of each post explaining your relationship to whomever is compensating you [...]
How to use one corporate Twitter account for multiple people
If you’ve got a lot of staff helping with a single Twitter account, here’s an easy way to identify who is posting: 1. Have all posters put their initials after the post, like this: ^AS 2. Put everyone’s picture and code in the sidebar. 3. Done.
FTC investigations have begun
Ann Taylor stores are the first major brand to get a warning from the FTC under the new disclosure guidelines, and I’m sure more are coming. Read more from MediaPost. If you haven’t prepared your disclosure policy, you’re already too late. Use the Social Media Business Council’s Disclosure Best Practices Toolkit to create yours. Watch [...]
Video case study: Social Media Ethics Briefing: Staying Out of Trouble
Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program [...]
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