Sometimes you see marketing so awesome you just have to share it. Like this amazing mailing from sound designers GGRP — a working record player made from cardboard. (Great find via The Dieline blog. More here and here.)
Tag Archives: direct mail
What did you do with the holiday cards that were returned in the mail?
Are you keeping your mailing list clean? It’s important. A dirty list annoys customers and wastes money. It’s also environmentally wasteful. We sent out a postcard promotion that cost $1.50 each. 200 were returned with bad addresses. $300 wasted. Next step: Pay a temp to clean that list so we don’t waste the same money [...]
Dewmocracy: Real participation makes a difference
Every company is doing some sort of social media participatory stunt these days. Make a video, submit your ideas, win a whatever — it’s all starting to look the same. But these three cans caught my eye when they showed up in the mail: It’s part of a Pepsi campaign called “Dewmocracy” to promote a [...]
A great direct mail campaign
A new parking garage opened up across the street from our office. They sent out this simple direct mail campaign: a flyer and a real pre-paid pass for $5 parking. It’s the first piece of direct mail that we were fighting over. It did what all direct mail should: Get you to open it Convey [...]
Word of Mouth for Associations
Check out my interview with Lindy Dreyer as the cover story for the January issue of Associations Now. In Lindy's feature, Talking About the Word-of-Mouth Revolution, I share some thoughts on how associations can use word of mouth to grow their memberships and make their events more successful. Here's an excerpt: Lindy: Aren't associations already [...]
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