When we moved into a new house, we got the usual flood of flyers and brochures from businesses trying to get our attention. They all went into the trash. Then we got a nice plant from Freytag’s Florist around the corner — with a $10 gift card for our next order and a stack of [...]
Tag Archives: direct mail
Every so often, send your customer something that has absolutely no sales pitch at all
They’ll notice it, and they’ll appreciate it. (And maybe they’ll stop ignoring your salesy mailings and pay attention to those, too.) Great example: A nice thank-you note from Discover Card.
15%
From Direct Marketing News: In a survey of engineers and industrial professionals, only 15% of respondents indicated that they have a Twittter account and more than half of respondents indicated that they are not at all likely to sign up in the future. Those figures don’t exactly scream "we need to be in social media [...]
Did you put a word of mouth reminder in the box?
Every order you fulfill is an opportunity to get a word of mouth referral. It’s a great moment: The customer just opened the box, they’re excited about their new thing, and they are happy that you sent it to them. This is when you ask for the referral. Put something in every single box that [...]
An amazing word of mouth campaign for Goodwill
An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center. This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office. Which is the whole point of word of [...]
How to blow it in the final inning
A very impressive, very big web design firm did some very impressive, very important research, and published it in a very nice, very well-designed book. And then they let an intern do a sloppy, unprofessional mailing. Details matter.
The coolest direct mail package you’ve ever seen
Sometimes you see marketing so awesome you just have to share it. Like this amazing mailing from sound designers GGRP — a working record player made from cardboard. (Great find via The Dieline blog. More here and here.)
Check out the Comic Book!
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