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Tag Archives: Delta

Delta’s case study: How we used customer service to get started in social media

July 7, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]

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Newsletter #822: The “Make the Best of It” Issue

March 3, 2011

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When life hands a good marketer some lemons, they make lemonade. But a great marketer? They’ll make something new, remarkable, [...]

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Newsletter #812: The “Celebrate the Holidays” Issue

December 16, 2010

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] ‘Tis the season for great food, good times with friends and family, and lots of great marketing ideas. Here’s how [...]

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What a difference a dollar makes

June 19, 2009

I was lucky enough to be flown to Rome first class (on someone else's dime). Delta out, United back. Each airline gave us a little overnight kit: Sleep mask, socks, toiletries, etc. Compare the nice reusable case that Delta provided to United's nylon sack. Delta probably spent at most $1 extra. But the experience and [...]

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