More choice doesn't mean more sales. Instead, it often frustrates customers and sends them to a competitor. Canon offers 20 models of small digital cameras. How different can they be? Dell offer 6 lines of consumer laptops in 14 variations, every one customizable beyond the 4 choices they suggest. (Plus business, small business technical, and [...]
Tag Archives: Dell
From the new edition of my book: Word of mouth case study — Dell
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we’re highlighting a new case study from the revised edition of my book each day this week. Today’s case study focuses on Dell and how as one of the first companies to get called out for not listening to their word of [...]
Road Warrior Gear
One lonely night in a hotel room far, far away … I decided to share my essential executive travel gear. Visit my post on Dell’s Digital Nomads blog to find out what all this stuff is — click here.
Zen of Business Travel
This is a reprint of my post on Dell’s Digital Nomads blog: I am a very calm traveler. Despite the inevitable delays, idiots, and indignities, I rarely get upset. How did I do it? I decided that it was the only choice. When I was an angry traveler, I got upset, I stomped around, I [...]
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