Dell | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Tag Archives: Dell

12 great brands teach you how to get word of mouth

June 26, 2010

Come to Word of Mouth Supergenius to hear fantastic real-world word of mouth success stories from great companies. I promise that these are some of the best case studies you’ll ever see. It’s July 20 in New York (full info here). Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer [...]

Comments Off - Read & Join the Conversation

Dell’s video case study: Listening and Engaging 2.0, presented by Lionel Menchaca

April 22, 2010

Come to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations [...]

Comments Off - Read & Join the Conversation

Newsletter #771: The “Get Great Ideas” Issue

February 25, 2010

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can never have too many good ideas. How a few smart brands are finding their next big [...]

Comments Off - Read & Join the Conversation

Cthulhu: Bad names stop word of mouth

February 6, 2010

A great quote from MyTVWithoutPity: The problem with films with unpronounceable names is that word of mouth drops down significantly. I can’t imagine too many invites to Cthulhu. This is great lesson for anyone naming a product. If you want someone to talk about it, you need to give it a name that people can [...]

(4) Comments - Read & Join the Conversation

Dell’s video case study: How we’re working to blend community and e-commerce

August 6, 2009

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]

Comments Off - Read & Join the Conversation

BlogWell: 8 Great Case Studies in Corporate Social Media – Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente & Pepsi

June 3, 2009

Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. You’ll ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your [...]

Comments Off - Read & Join the Conversation

Announcing BlogWell San Francisco: How big brands use social media

May 22, 2009

We're hosting another amazing BlogWell conference — in San Francisco this time. 8 Great Case Studies on Corporate Social Media Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies. In one afternoon, we'll discuss measuring ROI, engaging fans, managing teams, dealing with legal issues, working [...]

Comments Off - Read & Join the Conversation

Too many choices

May 11, 2009

More choice doesn't mean more sales. Instead, it often frustrates customers and sends them to a competitor. Canon offers 20 models of small digital cameras. How different can they be? Dell offer 6 lines of consumer laptops in 14 variations, every one customizable beyond the 4 choices they suggest. (Plus business, small business technical, and [...]

(3) Comments - Read & Join the Conversation

Bob Pearson from Dell is the new head of the Blog Council

April 7, 2009

Exciting news from all of us at GasPedal and the Blog Council: Bob Pearson, Dell's former VP of Communities and Conversations, will become the President of the Blog Council and Senior Vice President of Communities at GasPedal. I've always admired Bob for his work as one of the pioneers in corporate social media, so it's [...]

Comments Off - Read & Join the Conversation