It’s not something most people use, and it’s not something most people ask for. It’s so you don’t polish your shoes with the nice towels. This little cloth replaces an unwanted behavior with a better one. And it works a lot better than a mean sign demanding that you don’t polish your shoes with the [...]
Tag Archives: customer behavior
The thing that brings them back is not what you think it is
You can have the greatest product in the world. You can plan the most amazing communication strategy. You can deliver perfect customer service. But it might not matter. The thing that brings customers back, again and again, may be what you expect least. Maybe it’s the sticker machine with princess stickers for the little girl [...]
Super easy
Want to get people to change their behavior? Take away the excuses. When I bought a new cell phone from Amazon, it included this envelope to recycle my old one. If it hadn’t been for the envelope, I would have thrown the old phone in a drawer. HP does the same thing with used toner [...]
Check out the Comic Book!
Work With Me
Learn to be a great word of mouth marketer.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
