Possibly the best Craigslist ad ever. And a lesson for anyone who creates advertising: Ads have to be worth reading or they don’t work. They don’t need to be silly, they can be informative, entertaining, educational, sentimental — anything works. As long as the advertisement gives you a genuine reason to pay attention. (Click for [...]
Should we forgive the sleazy behavior once companies get famous?
August 23, 2011
Many famous dot-coms did a lot of sleazy, spammy things in their early days. AOL, Microsoft, and other major players in the online advertising industry bought and absorbed some very ugly promoters of pop-ups, spam, and deceptive ad practices. Today, startup Thumbtack is shamelessly harvesting emails off of Craigslist and mass-spamming fake personal emails to [...]
Amazing Sex Mirror
August 21, 2011
If it’s worth doing, it’s worth doing with PERSONALITY! Here’s a recent Craigslist ad that I wrote. It got a great response. Don’t miss opportunities like this to practice great marketing and compelling writing. You’ll find all of your creative marketing is a little sharper. Amazing Sex Mirror (NW Austin) Date: 2011-07-30, 6:13PM CDT Reply [...]
Newsletter #764: The “Tasty Ideas” Issue
January 7, 2010
[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The food industry is a crowded market filled with lots of competitors and a limited number of stomachs, [...]
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