The headline on this smart offer from Micro Center computer stores says it all. And the offer works — we go to the store when we get this postcard, and we usually buy something. (And when we can’t make it to the store, we usually give the offer to a friend.)
Tag Archives: coupons
You won’t give me a free sample???
I buy a lot of envelopes. We went to the website of our envelope printer because we wanted to check out some new colors. I asked for some free samples. They insisted that I pay for the samples. Such a bad customer service moment. I’m annoyed and I’m shopping elsewhere. They turned me away at [...]
A cheap sample is better than a free sample
I love this offer from Paul Fredrick shirts: Get a custom dress shirt for $19.95. You chose the size, the collar, the cuffs. Here’s why it’s a great offer: They make great shirts (the most important thing in sampling). Tryers will love what they get. The low price attracts prospects — and screens out freeloaders. [...]
Send a birthday card to a customer
On her birthday, my wife received a card and a coupon from Anthropologie, one of her favorite stores. The necklace got you to engage with the offer, to play with it, and to think about it. (A regular flyer would have been tossed.) The coupon was for a discount the entire month of your birthday, [...]
Buy one, give one, send 5 bucks
I’ve written before about how I’m a big fan of how Adagio Teas uses simple offers to get great word of mouth. They may have the best word of mouth execution of any site I’ve seen — learn from them. Here are a few more examples that you could do too: 1. Make it easy [...]
Make it easy to share offline
We talk too much about social media when talking about word of mouth marketing. Social media is just one piece of the online part of word of mouth. You also need to pay attention to the offline experience. The best offline word of mouth comes from a physical shareable that you can give to someone [...]
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