Here’s a smart, simple idea from Sambazon: Every employee’s business card is also a coupon for a free sample. Meetings will turn into product experiences. Business cards turn into actions instead of scrap paper.
Tag Archives: coupons
Would you let a customer walk away for 40 cents?
Of course not. So copy this simple example and honor your competitor’s coupons. A coupon holder is ready to buy, and you don’t want to lose them over a small discount. Especially if it’s one of your regulars who is being tempted by the competition. Most of the time, your economics are the same as [...]
Maybe you don’t need a complicated fancy branding campaign
Maybe you just need one awesome reason for customers to drop by. Great example: this $2 shirt special from Old Navy.
How to get someone to share your ad with the whole office
It’s easy: Give people something to stick on the office fridge. Print up some simple flyers with 10 tear-off discount codes. Add the headline “Be the office hero: Put this on the fridge at work” Hand it to everyone leaving your store/restaurant/business who looks like they’re going to work. You’ll reach more people in one [...]
Did you put a word of mouth reminder in the box?
Every order you fulfill is an opportunity to get a word of mouth referral. It’s a great moment: The customer just opened the box, they’re excited about their new thing, and they are happy that you sent it to them. This is when you ask for the referral. Put something in every single box that [...]
Screw ya later, alligator
Always icky: The short-term discount that turns into an expensive, long-term contract. Maybe it gets you new customers. But it also leaves your most loyal customers resenting you, every month, forever. How could you create an offer that excited future customers, but rewarded loyal ones?
Check out the Comic Book!
Work With Me
Learn to be a great word of mouth marketer.
Learn more >>
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
