Einstein Bagels gives a coupon good for a free bagel every Friday, forever. Why it’s a great promotion: You save it You tell your friends It keeps you coming back It’s simple You’re going to buy a drink anyway, so they still make money
Give them a reason to forward your email
July 26, 2009
Will I forward this email ad from Ikea? Probably not. If you want your email forwarded to a lot of people, you need to add something more than a sales offer. Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends. Will [...]
Easy word of mouth
April 3, 2009
Never let anyone tell you that word of mouth is hard to get. Word of mouth marketing is about listening and earning a recommendation. (Listening comes first!) You can do both with a 5×7 card. Copy this simple card included with every order from PrintingForLess.com. It combines a simple 2-question survey (with Net Promote Score) [...]
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- Pull up a chair around the fire
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