Lame: Generic can of popcorn with sender’s logo on a sticker. No card. Clearly they just handed a mailing list to catalog and gave zero thought to their customers or relationships. Awesome: Johnson Gray Advertising’s bizarre and wonderful Olf the Troll. I can’t explain it, but it did exactly what it was supposed to do: It [...]
Maker’s Mark does it again
December 24, 2011
Another perfect holiday gift from Marker’s Mark to their ambassadors: A sweater for your bottles. It’s a perfect word-of-mouth generator in so many ways: Fun and worth talking about Something you will display, which gets the whole family talking about it Worth saving, so it starts more conversations next year. (Thanks, Matt.)
The biggest bag of M&M’s you’ve ever seen
December 12, 2009
Our favorite thank-you gift is a giant 52 oz. bag of M&M’s. It’s ridiculously huge. We get a better response to this gift than when we send fancy gift baskets, expensive cheesecakes, or gourmet desserts. Why? Because it’s surprising. A silly-sized bag of your favorite candy, even if it only costs $8 at Costco, is [...]
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